Selling Candy With a Conscience
Printer-friendly version Date of publication: December 24, 2010
Source: Wall Street Journal
Author: LESLIE JOSEPHS
By Leslie Josephs
Consider it candy with a social conscience, and profits as a sweet aftertaste...
Now some of the world's largest cocoa and chocolate producers are hopping on board, increasing their purchases of certified chocolate, scrambling to please the growing number of socially conscious consumers.
"I see certification as a long-term trend for the industry, unlike some of the short-term fads that we've seen over the years," said Kip Walk, head of cocoa at Blommer Chocolate Co., a large U.S. cocoa buyer...
