Date of publication: March 11, 2009
Source: Sea Change Radio
*Click here to listen to this radio segment* [1]
Cadbury [2], the popular British chocolate maker, just agreed to source Fairtrade cocoa for Cadbury Dairy Milk [3], the top-selling chocolate bar in the UK. The move effectively triples sales of Fairtrade cocoa for farmers in Ghana, where Cadbury sources from Kuapa Kokoo [4]. It was one of the first cooperatives there to be Fairtrade [5] certified in the ’90s. In the late ’90s, Kuapa Kokoo also started its own brand, Divine Chocolate, to keep more of the value that typically gets skimmed by middle-men and big chocolate companies. Erin Gorman, CEO of the Divine Chocolate USA [6], welcomes the move, which validates its model of Fairtrade sourcing. Bama Athreya, executive director of the activist NGO International Labor Rights Forum [7] (ILRF), also supports the development [8].
Click here for full article>> [1]