Date of publication: October 30, 2008
Source: Policy Innovations
Author: Louisa Chan
By Louisa Chan
...In partnership with ten other nonprofit organizations and three fair trade chocolate companies, Global Exchange, a San Francisco–based human rights organization, has distributed reverse trick-or-treat kits across the United States and Canada. In addition to getting a little chocolate of their own, participating children will hand out samples of fair trade chocolate and a card describing the poverty, child labor, and environmental problems associated with the mainstream chocolate industry.
The creators of the program see Halloween as an opportunity to engage people in social justice in a transformative way. "Halloween is one night when we all go door to door to talk to our neighbors," said Adrienne Fitch-Frankel, Fair Trade Campaign Director at Global Exchange. "We wanted to build on that cultural institution so people feel comfortable reaching out to their community to make a big impact."...