Date of publication: May 12, 2008
Source: ConfectionaryNews.com
Author: Linda Rano
By Linda Rano
Recent research commissioned by the Fairtrade Foundation suggests that the UK public is increasingly aware of Fairtrade chocolate...
One in four of the UK's shoppers now regularly buy several Fairtrade products: "The trend is for more people to be buying more products more regularly," said the Foundation...
Fairtrade also puts the increased sales down to greater awareness of Fairtrade delivered through a "grassroots social movement", with communities, religious groups, universities and schools campaigning for Fairtrade in their area.