3BL Media Launches 3bl.me URL Shortener to Support Charities and Raise Awareness of the 'Triple Bottom Line' Approach for Business

PR Newswire
12/15/2009

NORTHAMPTON, Mass.- 3BL Media, the experts in corporate social responsibility (CSR), sustainability and cause marketing communications, today announced that it has launched 3bl.me, the company's cause-based URL shortener. For each URL shortened via 3bl.me, 3BL Media will make a donation to worthwhile organizations, with initial recipients including Volunteermatch, Sweatfree Communities, and World Wildlife Fund UK. Additional charities and causes will be identified on a monthly basis via "crowd-sourcing" for nominations by users visiting @theCSRfeed on Twitter, or emailing twitizen [at] 3blmedia.com....

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